Audi announces
2010 MY pricing for all-new, segment-leading S4 performance sedan and stylish
A5/S5 Cabriolet
2010
S4 sedan (excluding
$825 destination charge, taxes, title, options and dealer
charges):
S4 sedan manual) $45,900
S4 sedan (S tronic)
$47,300
2010
A5 and S5 Cabriolet (excluding
$825 destination charge, taxes, title, options and dealer
charges):
A5 Cabriolet 2.0T
multitronic front-wheel Drive
$42,000
A5 Cabriolet 2.0T Tiptronic quattro
$44,100
S5 Cabriolet (S tronic)
$58,250
The S4 sedan and
A5/S5 Cabriolet feature technological advancements as available features that
enhance both interior and performance luxury. The 3G MMI (Multi Media
Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution
of 3D navigation, joystick control for navigation map destination finding,
updated graphical clarity, SIRIUS® artist/title preview, and SIRIUS
traffic-based navigation. The S4 sedan features voice-based destination input
control, and voice inputs such as "I'm hungry," "I need gas" and "I need coffee"
that will point to the closest options. The unique Audi drive select option
available in the S4 sedan and A5/S5 Cabriolet also helps the driver customize
steering, suspension, and acceleration characteristics. The available
performance-oriented Sports Rear Differential package with torque vectoring is
reserved for the S4 sedan and S5 coupe/Cabriolet.
The 2010 S4 sedan
returns to the Audi U.S. lineup a year after the successful launch of the
all-new B8 A4, and marks a strategic enhancement for performance models in the
U.S. Audi lineup.
The new S4 features
more performance and technology than ever and now enters a hotly contested
competitive set that includes the BMW 335i and Mercedes-Benz C350 at a very
attainable price. Now equipped with a 3.0T V6 FSI direct injection supercharged
engine with 333 hp and 325 lb-ft of torque, the 2010 S4 with a manual
transmission offers a 0-60 time of 4.9 seconds, compared to a 0-60 time of 5.3
seconds for the previous generation S4 V8 manual. The 2010 S4 also provides
greater fuel efficiency (2010 S4 manual achieves 18 mpg city/27 highway,
compared to the previous-generation 2008 S4 V8 manual ratings of 13 mpg city/20
mpg highway).
The S4 sedan will
also provide more performance and standard features over its German luxury
competitors. Using a continual focus on attention to detail, S4-specific
features include distinctive standard S4-embossed heated front sport seats,
front/rear bumpers, front grille, wheels, LED tail lights and front xenon
headlamps with LED daytime running lights. Other unique standard features
include rear-biased 40:60 quattro® all-wheel drive, 18" wheels, heated front
sport seats with S4 logo embossing, stainless steel and carbon fiber interior
trim, contrast stitching on steering wheel / shifter / seats, Bluetooth®, SIRIUS
satellite radio, Homelink®, and iPod® Interface.
The introduction of
A5 and S5 Cabriolet marks the expansion of the A5 model line and the replacement
for the 2009 A4 and S4 Cabriolet nameplates. Featuring an innovative cloth
acoustic roof that folds in a class-leading 15 seconds at speeds of up to 30
miles per hour, it is lighter than a retractable hard top and improves driving
dynamics, center of gravity, and fuel efficiency as a result. Safety continues
to be a top priority for Audi, which offers more models earning "Top Safety
Pick" recognition from the Insurance Institute for Highway Safety than any other
German luxury car brand.*
The A5 and S5
Cabriolet feature the latest safety features expected from a modern German
luxury 4-seater convertible, including active roll bars behind the seats, front
airbags, knee airbags, seat-mounted side head/chest airbags, and ESP stability
control. Several packaging innovations come from the cloth acoustic roof,
including rear passenger reading lights and class-leading 50:50 flat-folding
rear seats. The A5 and S5 Cabriolet also come with available head-level heating
built into the seats, enabling passengers to enjoy a longer top-down motoring
season. The front seatbelt presenter puts the belt well within reach of front
drivers and passengers as a convenience and safety feature, while ensuring
effortless entry or exit.
Audi is the first car
company in the United States to equip 100% of its gasoline engines with FSI
direct injection technology beginning with model year 2010. Audi began racing
with FSI direct injection technology in 2000 at the 24 Hours of Le Mans and the
American Le Mans Series with the R8 FSI prototype racing sports car. Once this
technology first became available for U.S. Audi customers in late 2004 with the
introduction of the 2005 A6 3.2 FSI quattro, the list of Audi vehicles sold in
the U.S. with FSI direct injection technology has continued to
grow.
* - "Top Safety Pick"
is based on 31 mph side-impact crash test, 40 mph frontal-offset crash test and
20 mph rear-impact test and the availability of ESC. Test performed by the
Insurance Institute for Highway Safety. For details, visit www.iihs.org.
Audi releases 2010 Model Year
pricing
§
Audi
is the first car manufacturer in the U.S. to feature FSI direct injection
technology in all of its gasoline engines.
§
Innovative
3D navigation with SIRIUS traffic on all models (except
A8).
§
Two
TDI clean diesel models launched within one calendar year in
2009.
§
All
Audi models have available or standard LED daytime running
lights.
Audi
is adding a variety of new vehicles and product enhancements in its 2010 model
year portfolio. Chief among the advances: Audi stands as the only automaker in
the U.S. featuring efficient and performance-tuned FSI direct-injection
technology with all of its gasoline-powered engines. Audi will also offer
navigation as standard equipment for a limited time on 2010 Audi A6 Premium Plus
models. And every Audi model will have distinctive LED daytime running lights as
available or standard equipment.
Audi
moved sales of many 2010 models ahead by several weeks following a successful
sell-down of the previous model-year inventory. Sales of the 2009 Audi A5 and
S5 coupes, for example, finished July 57.2 percent ahead of the sales pace set
in the first seven months of last year. Demand for the all-new Audi Q5 has been
exceptionally strong since its February introduction to consumers, with sales
hitting 6,724 units by the end of July. Here is a summary of the product
highlights and pricing news for the 2010 model-year Audi cars and
SUVs:
2010
Audi A3
To
ensure the 2010 A3 stays ahead of the ever-growing pack, Audi has made available
a number of upscale features, including upgraded wheels and standard Xenon
headlights with LED daytime running lights on Premium Plus models. Every 2010 A3
showcases the sporty Audi DNA with S line exterior upgrades now standard on all
models and quattro® all-wheel drive available with the award-winning 2.0 TFSI®
engine.
In
2010, Audi remains the standard by which luxury interiors are judged, and the
2010 A3 is no exception. Buyers can choose wood-accented interior details for
the first time in 2010, and leather/alcantara seats are available on Titanium
Sport models as well. The A3 is now available in either Premium or Premium Plus
trim, allowing the buyer to conveniently add popular luxury features with one
click.
A3
2.0T model year 2010 Pricing and Model Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
A3
2.0T FWD (Manual) Premium Plus
$29,270
A3
2.0T FWD (S tronic®) Premium Plus
$30,750
A3
2.0T quattro (S tronic®) Premium
$30,850
A3
2.0T quattro (S tronic®) Premium Plus
$32,850
A3
2.0 TDI clean diesel will be available in December 2009; pricing for that model
will be announced at a later date.
· 3.2
FSI engine option discontinued
· S
line exterior equipment now standard on every A3
· Titanium
package is now Titanium Sport Package (now includes sport suspension and
seats)
· Leather/alcantara
seat now available as part of Titanium Sport packages
· Wood
interior trim now available
· Xenon
headlights with LED DRL standard on Premium Plus model
· Wheels
upgraded in appearance
2010
Audi A4
In
2010, the bar is raised even higher, with features like third-generation MMI
featuring SIRIUS® traffic, and LED taillights on Premium Plus and Prestige
models. Prestige models will now include navigation and voice control, while
Premium models will see Bluetooth® and Homelink® packaged together as an
option.
A4
sedan model year 2010 Pricing and Model Changes
(excluding
$825 destination charge, taxes, title, options and dealer charges)
A4
2.0T FWD Sedan (Multitronic) Premium
$31,450
A4
2.0T FWD Sedan (Multitronic) Premium Plus
$35,000
A4
2.0T quattro Sedan (Manual) Premium
$32,350
A4
2.0T quattro Sedan (Manual) Premium Plus
$35,850
A4 2.0T quattro Sedan (Manual)
Prestige $41,050
A4 2.0T quattro Sedan (Tiptronic®)
Premium $33,550
A4 2.0T quattro Sedan (Tiptronic®) Premium Plus
$37,050
A4 2.0T quattro Sedan (Tiptronic®)
Prestige $42,250
A4 2.0T quattro Avant (Tiptronic®)
Premium $35,350
A4 2.0T quattro Avant (Tiptronic®) Premium Plus
$38,850
A4 2.0T quattro Avant (Tiptronic®)
Prestige $44,550
S4
sedan will be available in September 2009; pricing will be announced at a later
date.
· Navigation
models now equipped with 3rd Generation MMI and SIRIUS
traffic
· LED
taillights on Premium Plus and Prestige models
· Bluetooth
and Homelink now packaged together as option on Premium model
· Bang
& Olufsen® premium audio system now available as option on Premium
Plus
· Prestige
now includes Navigation (3G MMI) and Voice Control
· Audi
Side Assist now an optional package with Audi parking system
advanced
· S line
wheel changes to 7 double spoke (formerly 5 tri-spoke).
2010
Audi A5
Acclaimed
by the media for its beautifully innovative styling and superb driving dynamics,
the A5 becomes even more attainable in 2010, thanks to the introduction of a 2.0
TFSI® variant, which delivers 211 horsepower and an astounding 258 lb-ft of
torque through quattro all-wheel drive. A 2010 Audi A5 quattro with manual
transmission can now be had for a full $4,700 less than its predecessor, a
manual transmission-equipped 2009 A5 3.2 quattro.
The
progressive design of the A5 continues to give the swooping coupe an appearance
that is both elegant and dynamic, with the only change in appearance being a new
wheel design for the A5 2.0 T Premium, and LED taillights on Premium Plus and
Prestige models.
"The
Audi A5 is the most beautiful car I have ever designed," says Walter de'Silva,
head of Volkswagen Group Design, with absolute conviction. The precisely drawn
lines that gracefully interplay with powerful surfaces, the expressive front
face, and the equally distinctive tail end yield a wholly desirable coupe. The
daytime running lights, comprising a strip of eight LEDs on each side, make the
A5's optional Xenon headlights absolutely unmistakable.
Inside,
the driver is surrounded with the upscale features expected of Audi vehicles,
including three-zone automatic climate control and an extra-large panoramic
tilting roof, which lends the A5 an especially open and airy interior. Audi
third-generation MMI is new for 2010, with lightning fast navigation, 3D map
topography and SIRIUS® traffic.
A5
coupe model year 2010 Pricing and Model Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
A5 2.0T
quattro Coupe (Manual) Premium
$36,000
A5 2.0T
quattro Coupe (Manual) Premium Plus
$39,500
A5 2.0T quattro Coupe (Manual)
Prestige $44,300
A5 2.0T quattro Coupe (Tiptronic)
Premium $37,200
A5 2.0T quattro Coupe (Tiptronic) Premium Plus
$40,700
A5 2.0T quattro Coupe (Tiptronic)
Prestige $45,500
A5 3.2 quattro Coupe (Tiptronic) Premium
Plus $44,000
A5 3.2 quattro Coupe (Tiptronic) Prestige
$48,800
S5 4.2 V8 FSI Coupe (Manual) Premium Plus
$52,400
S5 4.2 V8 FSI Coupe (Manual)
Prestige $56,250
S5 4.2 FSI (V8) Coupe (Tiptronic) Premium Plus
$53,600
S5 4.2 FSI (V8) Coupe (Tiptronic)
Prestige $57,450
A5 2.0 TFSI Cabriolet
and S5 3.0 TFSI (supercharged V6) Cabriolet will be available in Fall 2009;
pricing and availability will be announced at a later
date.
· 2.0
TFSI engine introduced with quattro AWD in manual and Tiptronic
transmissions
· 3.2 FSI
with manual transmission discontinued
· A5
coupe moves to Premium-Premium Plus-Prestige line
structure
· 2.0T
Premium now offers A5 a $4,700 lower price point in the
market
· Navigation
models now equipped with 3rd Generation MMI and SIRIUS
traffic
· LED
taillights on Premium Plus and Prestige models
· New
wheel design for A5 2.0T Premium
The
Audi Q5 has quickly established a firm foothold in a segment growing in both
competition and overall market share, thanks to a sporting demeanor and rugged
usability. In fact, the Q5 is the very definition of versatility, with a 0-60
time of 6.7 seconds and a best-in-class tow capacity of 4400 pounds. The
availability of Audi drive select further solidifies the dynamic personality,
allowing the driver to fine tune steering, engine, and damper characteristics at
the push of a button.
Inside,
three-zone climate control pairs with third-generation navigation to keep the Q5
on the cutting edge. In 2010, a new 20-inch, five-segment spoke wheel finds its
way aboard S line variants, while a new Fine Grain Ash wood finish and
ventilated front seats can be selected inside.
Q5 3.2
FSI model year 2010 Pricing and Model Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
Q5
quattro (Tiptronic) Premium
$37,350
Q5 quattro (Tiptronic) Premium
Plus $41,400
Q5 quattro (Tiptronic)
Prestige $48,850
· New
Fine Grain Ash, Natural Brown decorative inlays (exposed grain, matte
finish)
· New 20
inch five-segment spoke S line wheel (replaces five-double spoke
wheel)
· Audi
side assist now standard on Prestige model
·
New
Luxury Package for Prestige model includes leather door armrests and instrument
panel top, and ventilated front seats in Milano leather
· Bang
& Olufsen Sound System now available as a standalone option on Premium Plus
model
· Dakar
Beige removed from exterior color program (still available via Audi
exclusive)
·
Indirect
tire pressure monitoring system (uses ABS wheel speed sensors instead of
wheel-mounted units to detect air loss).
Also
for 2010, new Sport Packages sharpen the performance character of the A6 with
lowered sport suspension, sport steering wheel and either all-season 18" or
performance 19" tires. The 2010 Audi A6 capitalizes on the most successful of
attributes of Audi design. For the first time, daytime running lights are
standard on halogen-equipped cars.
Inside,
buyers are treated to a new level of functionality and comfort. When equipped
with an optional cold weather package, the A6 now comes with a heated steering
wheel with shift paddles. Premium Plus models enjoy the luxury of standard
cutting-edge third-generation navigation system that includes SIRIUS traffic
logic.
A6
3.0T, 3.2 and 4.2 model year 2010 Pricing and Model
Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
A6
3.2 FSI Sedan FWD (Multitronic®) Premium
$45,200
A6
3.2 FSI Sedan FWD (Multitronic®) Premium Plus
$48,100
A6
3.0 TFSI Sedan quattro (Tiptronic®) Premium
$50,200
A6
3.0 TFSI Sedan quattro (Tiptronic®) Premium Plus
$52,800
A6 3.0 TFSI Sedan quattro (Tiptronic®)
Prestige $55,200
A6 3.0 TFSI Avant quattro (Tiptronic®)
Premium $53,310
A6 3.0 TFSI Avant quattro (Tiptronic®) Premium
Plus $55,830
A6 3.0 TFSI Avant quattro (Tiptronic®)
Prestige $58,160
A6
4.2 FSI Sedan quattro (Tiptronic®)
Prestige $60,950
S6
5.2 FSI (V10) Sedan quattro (Tiptronic®) Prestige
$76,100
·
Daytime
running lights standard on halogen-equipped vehicles
·
Navigation
upgraded to 3G MMI and navigation and SIRIUS traffic logic
·
Reduced
brake dust pads
·
New
3.2 FSI V6 engine with 265 horsepower
·
New
19" Sport Package with performance tires
·
New
18" Sport Package with all-season tires
·
Heated
steering wheel with Cold Weather package
2010
Audi Q7 3.6, 4.2 and TDI will
be available in October 2009, and pricing and equipment will be announced at a
later date.
2010
Audi A8
The
A8 boasts an innovative, lightweight aluminum Audi Space Frame body construction
that helps to increase fuel economy and driving pleasure. The stylish, easily
identifiable profile is accentuated on 2010 models with the addition of LED
daytime running lights on all models. Brilliant LED tail lights both accent the
vehicle's design and add extra visibility.
A8
4.2 FSI quattro and A8L 4.2 FSI quattro model year 2010 Pricing and
Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
A8
4.2 FSI Sedan quattro
(Tiptronic®)
$74,550
A8L
4.2 FSI Sedan quattro
(Tiptronic®)
$78,400
·
W12
engine not available in the 2010 model year
·
S8
not available in the 2010 model year
·
Espresso
Brown, Linen Beige, Light Gray and Impala Beige interior colors
discontinued
·
LED
daytime running lights on all trims
·
19-inch
wheels standard on all normal wheelbase models
·
Trunk
lid with S8 spoiler standard on normal wheelbase models
·
Optional
carbon fiber interior inlays available on normal wheelbase
models
·
Ventilated
massage front seats standard on long wheelbase models
·
Contrasting
stitching and piping on long wheelbase models
Audi
TT Coupe and Roadster
The
iconic TT coupe and Roadster are back for 2010 with a simplified model lineup.
With its timeless shape and inarguable performance, the Audi TT fulfills the
desires of buyers looking for equal parts style and driving prowess. The
efficient yet potent 2.0T FSI engine delivers 200 horsepower on command while
still offering superb fuel economy- a perfect balance.
With
a body shape flush with design elements from the 1920s Bauhaus style, the TT
strikes a pose unlike anything else on the road. The body employs cutting-edge
space-frame technology designed to be both incredibly light and strong at the
same time. The construction also affords occupants a safe and roomy
cabin.
Available
as either a 2+2 coupe or a two-seat roadster, the TT incorporates an uncluttered
interior design that harkens back to pure roadsters of the '50s. Fine materials
and the utmost in craftsmanship are obvious on every
surface.
TT
Coupe 2.0T FSI and Roadster 2.0T FSI model year 2010 Pricing and Model
Changes
(excluding
$825 destination charge, taxes, title, options and dealer
charges)
TT
Coupe 2.0 TFSI quattro (S Tronic ®) Premium
$37,800
TT
Coupe 2.0 TFSI quattro (S Tronic ®) Premium Plus
$39,800
TT
Coupe 2.0 TFSI quattro (S Tronic ®)
Prestige $42,580
TTS
Coupe 2.0 TFSI quattro (S Tronic®) Premium
$45,900
TTS
Coupe 2.0 TFSI quattro (S Tronic®) Prestige
$51,950
TT
Roadster 2.0 TFSI quattro (S Tronic ®) Premium
$40,800
TT
Roadster 2.0 TFSI quattro (S Tronic ®) Premium Plus
$42,800
TT
Roadster 2.0 TFSI quattro (S Tronic ®)
Prestige $45,580
TTS
Roadster 2.0 TFSI quattro (S Tronic®) Premium
$48.900
TTS
Roadster 2.0 TFSI quattro (S Tronic®) Prestige
$54,950
Audi
R8
The
supercar from Audi receives an all-new powerplant for 2010. The R8 5.2 FSI
delivers breathtaking performance courtesy of 525 horsepower, and when equipped
with a manual transmission, weighs just 3,571 lbs. The R8 is the culmination of
knowledge gleaned from repeated Audi victories at Le Mans - the world's most
trying motorsport arena.
With
quattro on board, the Audi R8 takes advantage of every ounce of power, managing
0-60 mph in under 3.9 seconds when equipped with the 5.2 FSI V10. Despite the
larger displacement, the 5.2 FSI still maintains beautiful poise on the track or
the street, thanks to a low center of gravity and refined
suspension.
Despite
its light weight, the Audi R8 treats occupants to the highest material quality
and comfort. A new iPod® interface is standard for 2010, as is carbon fiber on
the doorsills, exterior mirrors and body kit. Comfortable, yet supportive bucket
seats cradle both driver and passenger in luxurious Napa leather, and an
available parking assist system means the R8 is as easy to drive as it is
powerful.
R8
4.2 FSI quattro and 5.2 FSI quattro model year 2010 Pricing and Model
Changes
(excluding
$1,200 destination charge, taxes, title, options and dealer
charges)
R8
4.2 FSI (V8) quattro (6-Speed
Manual)
$114,200
R8
4.2 FSI (V8) quattro (R
tronic)
$123,300
R8
5.2 FSI (V10) quattro (6-Speed
Manual)
$146,000
R8
5.2 FSI (V10) quattro (R
tronic)
$155,100
·
R8
V10 5.2 FSI quattro coupe added to R8 line
·
Full
LED lights optional on V8 and standard on V10
·
Carbon
fiber doorsills, external mirrors and body kit available
·
Illuminated
doorsills available
·
New
titanium finish wheels
·
New
Lava Gray exterior color
·
New
Sepang Blue exterior color (V10 only)
·
New
Amulet Red Fine Napa interior color