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Audi 'Truth in Motion' Documentary Available as Free Download on the iTunes Store

Audi 'Truth in Motion' Documentary Available as Free Download on the iTunes Store

 

- The film documents the U.S. Ski Team's preparations for the 2010 Winter Olympics in Vancouver

- Availability on iTunes follows NBC premiere at 8 pm EST Saturday January 30th, 2010.

- This is the second documentary produced by Audi made available for free download on iTunes

HERNDON, Va., Jan. 29 /PRNewswire/ -- The Audi-commissioned documentary "Truth in Motion: The U.S. Ski Team's Road to Vancouver" will air this Saturday night on NBC in anticipation of the 2010 Winter Olympic games. Following its prime-time TV debut Saturday January 30th, 2010, the film will be available as a free download, exclusively on the iTunes Store (www.itunes.com). 

"Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available on iTunes in stunning HD and SD versions. Olympics and sports enthusiasts alike will be able to enjoy the documentary on their Mac or PC, iPhone, iPod with video and on a TV with Apple TV.

Much like its popular predecessor, "Truth in 24" which Audi developed with NFL Films last Spring, "Truth in Motion" provides a uniquely intimate look at a sport that pushes the human limits of endurance and determination.  The U.S. Ski team allowed filmmakers to capture powerful, and otherwise unseen, moments in which the athletes chased their dreams of making it to Vancouver - at whatever cost necessary.

As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film, "Truth in Motion: The U.S. Ski Team's Road to Vancouver", which tells the unique stories of these elite American athletes as they prepare for the competition of their lives - the 2010 Olympic Winter Games.

The filmmaking approach used by award-winning director Brett Morgen was state-of-the-art, including special camera techniques like ultra slow-motion shots. This creates the effect of, quite literally, making time stand still and showcasing the remarkable technique the skiers apply in matters of milliseconds.

Audi is a sponsor of the U.S. Ski Team and the film, according to Audi of America Chief Marketing Officer Scott Keogh provided a chance to chronicle the technology, innovation and willpower that define both Audi and the U.S. Ski Team.

"Behind every Olympic athlete are years of grueling preparation, heartbreak and triumph and we couldn't be more honored that the U.S. Ski team allowed us to share that side of the experience with the world," said Scott Keogh, Chief Marketing Officer at Audi of America.  "By creating this film, we had the unique opportunity to share a powerful story that otherwise might not have been told."

The Audi "Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available after the broadcast on the iTunes Store at: itunes.com/truthinmotion. 

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America, Inc.

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A5/S5 Cabriolet U.S. debut at New York Auto Show

A5/S5 Cabriolet U.S. debut at New York Auto Show

HERNDON, Va., Apr 8, 2009  -  Dynamic, confident and stunning ? the all-new four-seater A5 and S5 Cabriolet from Audi combines a distinctly sporty character with the joy of open-top driving, refined comfort and everyday utility.  The open-top A5 has a lightweight fabric top which opens in 15 seconds.  Designed for visual elegance, the fabric top allowed the development of the segment-unique folding rear seat backs and a large pass-through between the luggage compartment and interior.  As a result, storage volume increased to a generous 750 liters (26.49 cubic ft).

Audi also offers quattro permanent all-wheel drive as an upgrade in the 2.0 TFSI Tiptronic and as standard equipment on both the 3.2 FSI Tiptronic and S5 S tronic variants. The innovative sport differential, available on the S5 Cabriolet, variably distributes power between the rear wheels for even greater dynamics and driving pleasure. The perfect addition to this technology is the optional Audi drive select vehicle dynamics system, which enables the driver to customize the characteristics of the vehicle?s steering, suspension, and engine/throttle and transmission mapping.
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Audi Of America Takes 1st Place On Worldwide Stage In The Audi Twin Cup Challenge

Annual event tests the world's best Audi service

and technical experts


Some 3,000 Audi teams participated this year

with 61 teams in finals


Categories include skilled diagnosis of an Audi A8

and the mechanical repair of a transmission


 


John Czernenko, technician from Audi of Charlotte (N.C.); Edward Furness, technician from Maplewood Audi in Maplewood, Minn.; Jeff Massey, service consultant from Gossett Audi in Memphis, Tenn.; Jason Nye, service consultant from Carousel Audi in Minneapolis, Minn.; Jason Turner, service consultant from Owasco Audi in Whitby, Ontario, Canada, and Noah Zibung, technician from Sunnyside Audi in Middleburg Heights, Ohio.



Neckarsulm/Ingolstadt, Germany - Audi of America took 1st place in the international 2009 Audi Twin Cup Challenge, an annual event designed to rigorously test service and technical experts on their know-how of Audi vehicles and customer care. The Audi of America team competed against 61 teams from 35 countries, at final rounds held in Neckarsulm, Germany. The Audi of America team of three service consultants and three technicians were tested on their combined skill set in vehicle diagnostics, best service practices and product knowledge. The testing and scoring evaluated teams as cohesive units emphasizing the working  relationship between the service consultants and technicians to achieve Audi Top Service standards.



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Before you fill up, you should know about TOP TIER gasoline standards.

Audi is part of a group of leading automakers calling for higher gasoline standards.

Audi, along with other top auto manufacturers, recognizes that the current Federal mandates for minimum detergent requirements for gasoline do not go far enough to ensure optimal engine performance. This group of automakers is remaining the bar, calling for a premier standard of gasoline performance, with TOP TIER Detergent Gasoline standards. These Standards create a winning situation for gasoline retailers, auto manufacturers, and drivers.

The Issue

Currently, many gasoline retailers provide fuels with lower-quality additive packages that can build up deposits on fuel injectors and on intake valves. Others can build up deposits in combustion chambers and may lead to intake valve sticking. These lower levels of additives can have a negative impact on engine performance and vehicle responsiveness. Since the minimum additive performance standards were first established by EPA in 1995, most gasoline marketers have actually reduced the concentration level of detergent additive in their gasoline by up to 50%. As a result, the ability of a vehicle to maintain stringent Tier 2 emission standards has been hampered, leading to engine deposits which can have a big impact on in-use emissions and driver satisfaction.

The Solution

TOP TIER Detergent Gasoline standards help drivers avoid lower quality gasoline which can leave deposits on critical engine parts, which reduces engine performance. That's something both drivers and automakers want to avoid. For the most current listing of retailers that meet the TOP TIER Detergent Gasoline standards, visit toptiergas.com .
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Audi TDI clean diesel paves road to energy independence


Audi TDI clean diesel paves road to energy independence


?    Switching just one-third of U.S. vehicles to clean diesel can save 1.5 million barrels of foreign oil per day
?    Audi launches Facebook Cause campaign supporting The Nature Conservancy
?    Audiusa.com/tdi microsite highlights proof that "diesel" is no longer a dirty word

HERNDON, Va., June 22, 2009 ? Audi today launched an aggressive public awareness campaign in the U.S. to highlight the ways in which TDI clean diesel can help America achieve energy independence. Ranging from television ads to a social media-driven charitable donation, the campaign will kick off a summer-long push to change public perception of the once-maligned diesel engine.
"Energy independence and fuel efficiency are at the forefront of public debate, and with the launch of the Q7 TDI clean diesel, Audi is introducing a viable solution into that national discussion," said Johan de Nysschen, President, Audi of America. "Several solutions for reducing America?s dependence on foreign oil have been introduced, but few are as convenient, accessible, and fun as simply switching from regular gasoline to clean diesel."
Not only do the statistics on clean diesel show a dramatic change from the smoky, noisy, and dirty diesel image of the past, but these truths prove that diesel is a viable, ready-to-go solution for reducing America?s dependence on foreign oil.
TDI Clean Diesel: The Truths
?    A U.S. EPA analysis found that if one-third of Americans fueled their cars, pick-ups and SUVs with clean diesel instead of gasoline, the United States could send back 1.5 million barrels of foreign oil per day.
?    One drop of diesel fuel has 12% more power than one drop of gasoline.
?    TDI clean diesel engines reduce carbon emissions by 20% over gasoline engines.
?    If one-third of Americans switched from gasoline to clean diesel, it would be the equivalent of planting 2.2 billion trees.
"Many Americans still don't understand the benefits clean diesel provides," said Scott Keogh, Chief Marketing Officer, Audi of America. "That's why Audi developed an intensive campaign to spread the truth about TDI technology. Central to our message is this point: With far lower carbon emissions and far better fuel efficiency than gasoline, it can truly be said that diesel is no longer a dirty word."
Launching today, the Audi multimedia campaign to educate America about the benefits of TDI clean diesel includes advertisements at fuel pumps around the country, a television advertisement, a "Truth in Diesel" viral video and a Facebook Cause campaign in support of reducing carbon emissions. To check out the campaign and learn the truth about TDI clean diesel, check out audiusa.com/tdi. Download the new "Di*sel | It's No Longer A Dirty Word" Audi TDI ad here.
To drive the TDI message online, Audi is also launching "Truth in Diesel," a viral video that emphasizes the need for America to achieve energy independence. Starting 30 years ago with the oil crisis of 1979, the video provides historical context around the nation's ongoing struggle to break free from foreign oil. The simple solution = clean diesel. The video has been seeded on various online video sites. Check out "Truth in Diesel" on YouTube available here.

Stressing its commitment to reducing emissions, Audi is making a donation to help support the first project in The Nature Conservancy?s voluntary carbon offset program. Through The Nature Conservancy's Facebook Cause, Audi hopes to spread the word about reducing carbon emissions. For every Facebook user who joins the cause, Audi will donate $1 to The Nature Conservancy's voluntary carbon offset program. To join the cause and for more information about this initiative visit causes.com/natureconservancy, which will be launching later today.


News and Events

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Before you fill up, you should know about TOP TIER gasoline standards.
Audi is part of a group of leading automakers calling for higher gasoline standards. Audi, along with ...